I remember the exact moment I knew I had to help others break into UX design.

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After 13 years of designing across various industries and now as a Senior UX Designer at Amazon UK, I was mentoring a former colleague who was desperate to switch careers into UX.

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Despite her obvious talent, she was overwhelmed by contradicting advice, expensive courses that taught theory but not practice, and portfolio templates that all looked the same.

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"There has to be a better way," I thought.

So, I created one.

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Working alongside world-class designers and engineers at Amazon taught me something crucial: the path to becoming an exceptional UX designer isn't what most courses teach.

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While others were focused solely on tools and wireframes, I watched how the truly outstanding designers approached problems differently, especially as AI began transforming our workflows.

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My career transition into UX wasn't smooth either. I made expensive mistakes, wasted months on irrelevant skills, and nearly gave up several times. But that arduous journey gave me the blueprint for what works and what doesn't.

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Today, that blueprint has helped hundreds of career-switchers break into UX design—even as the industry rapidly evolves with AI.

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Why I'm passionate about helping career-switchers

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Breaking into UX changed everything for me:

• It gave me the financial stability to support myself and everyone around me
• It allowed me to work on products used by millions
• It provided the freedom to shape my career on my terms
• It connected me with a community of brilliant creators

But I know how isolating and overwhelming the journey can feel when you're transitioning from a completely different field.

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The questions seem endless: Where do I start? Which skills actually matter?

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How do I build a portfolio without experience?

And now—how does AI fit into all this?

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What makes my approach different

Switch to UX isn't just another design course. It's the resource I wish I'd had:

• Practical over theoretical: You'll learn exactly what's working in today's market.
• AI-enhanced, not AI-replaced: I'll show you how to use AI tools while developing the human skills that make you irreplaceable.
• Community-driven: You won't face this journey alone
• Results-focused: Every lesson is designed to move you closer to your first UX role.

I love designing, developing UX strategies, and building digital products with no-code tools like Webflow. More importantly, I love seeing my students land their dream roles and build careers they're passionate about.

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Through Switch to UX, you'll learn:

• Essential visual design principles that set professional work apart
• Core skills practising designers use daily (not just what looks good in portfolios)
• How to leverage AI tools while developing your unique creative approach
• Practical techniques for building a standout portfolio and navigating the job search

Let's build your UX career together—one that's not only resilient to the changes AI brings but actually thrives because of them.